Monarch Ads

For DTC brands spending $100k+/month on Meta

For DTC Brands Spending $100K+/Month on Meta Ads

We Make Ads ThatOutscale Your Competition

Every week your account stays stuck at the same spend ceiling, the brands ahead of you pull further away. We build scalable winners that aggressively take market share and profitably grow entire accounts by 20% to 500%.

Book Creative Scaling Call
Benjamin TanDante TimpanoCraig RomeroNick SmithMarin Istvanic
Trusted by 50+ DTC brands

Trusted by 50+ DTC brands

  • Qure
  • Tmates
  • Nordic Biolabs
  • Dbrand
  • 310 Nutrition
  • Home of the Vagina Coach
  • MDEXAM
  • Rippl Impact Gear
  • BeKynd Beauty
  • Lanera
  • Herbaly
  • Cocunat
  • 8 Sheep Organics
  • KittySpout
  • For Wellness
  • Kind Laundry
  • Kim & Kimmy
  • Plants Basically
  • Digital Beauty Group
  • Resilia

6+

Years scaling DTC brands on Meta

50+

DTC ad accounts worked with

6-7 Fig

Winning ads built, repeatedly

$150M+

In ad spend shaping our system

If any of these sound familiar, keep reading...

01

Your account has hit a ceiling

The ads hit their KPIs and winners come and go, but every time you push spend past a certain number, profitability tanks. Revenue has been stuck at the same level for months.

02

Testing runs on volume and hope

Serious money goes into creative, but there's no real process behind it: no deep research, no real strategy. Tests ship every week, nobody can say why winners won or losers lost, and every new ad is a gamble.

03

You've been through agencies before

More than one agency or creative partner, and every time you ended up back in the same place: decent looking ads, but the same scale ceiling.

04

A fundraise is on the horizon

Your paid performance needs to hold up under investor scrutiny, and a flat account with rising acquisition costs won't.

Here is the reality that nobody in this industry wants to say plainly…

There are 2 kinds of winning ads.

1 — The KPI Winner

Profitable at the ad level for a while, with ROAS in range and CPA where it needs to be. But the moment you try to scale it, profitability tanks and you're scrambling for the next one. The cycle repeats, the account stays flat, and that's the ceiling you keep hitting.

2 — The Scalable Winner

It doesn't just hit its numbers. It carries real spend, so the whole account scales 20%, 50%, even 500% without profitability tanking. It does that by expanding your funnel: a new mass appeal problem, a new avatar, a new desire, or a new format that brings in buyers who weren't converting before.

Most brands are producing almost entirely the first kind.

And that's the real reason growth has plateaued.

The ads are working. The team is shipping. Everything looks like it's functioning.

But nothing actually scales the account.

The Monarch Ads System

How We Build Scalable Winners

Nobody guesses their way to an ad that carries real spend. This is the end-to-end system that forges them, where every stage feeds the next.

Book Creative Scaling Call
Benjamin TanDante TimpanoCraig RomeroNick SmithMarin Istvanic
Trusted by 50+ DTC brands
  1. 01Scan the whole market

    Research starts wide. We map the full market before deciding where deeper research and creative investment should go.

    • Map every awareness stage, candidate segment, avatar, large appeal problem, and mass desire across the market.
    • Analyse competitor advertising and positioning to uncover saturation, whitespace, and category-of-one opportunities.
    • Rank every avatar and problem opportunity across five dimensions, then validate the priorities against first-party account data.
  2. 02Go deep, then place The Bet

    We go deep on the strongest opportunities, then turn the research and account data into a set of clear, prioritised hypotheses.

    • Document each chosen avatar through psychographics, customer language, creative consumption, situations, emotions, and buying behaviour.
    • Map the desires, beliefs, and objections driving the purchase, then validate the unique mechanism through competitive and scientific research.
    • Distil the findings into prioritised hypotheses. Each hypothesis defines who we are targeting, what we believe will move them, why the evidence supports it, and what the concept needs to test.
  3. 03Build and prioritise concepts

    Strategy becomes a ranked portfolio of testable concepts, not a collection of spray-and-pray ideas.

    • Turn each prioritised hypothesis into a concept that combines the problem, avatar, desire, primal drive, awareness level, beliefs, mechanism, angle, and format.
    • Sound-check and prioritise concepts against the research, competitive saturation, previous account learnings, and their probability of producing a scalable winner.
    • Expand the top of the funnel through new large appeal problems, avatars, desires, and formats, opening the brand to new audiences and creating more room to scale.
  4. 04Turn strategy into launch-ready creative

    The strongest concepts become detailed briefs, scripts, and assets designed to perform in the account.

    • Develop hooks, headlines, scripts, and briefs using proven frameworks, customer language, and previous account learnings.
    • Audit every script and brief for strategic alignment, persuasion, clarity, claims, and line-by-line execution.
    • Turn approved concepts into launch-ready assets through vetted creators, editors, and direct-response production.
  5. 05Launch, diagnose, and compound

    Every launch produces a verdict, every verdict produces a learning, and every learning improves the next test.

    • Classify every ad as a loser flop, KPI winner, spend winner, or scalable winner based on its economics, spend capacity, and account-level impact.
    • Diagnose unsuccessful tests, deeply tear down scalable winners, and turn the findings into targeted iterations rather than blind variations.
    • Roll every validated learning into the account's living playbook, reporting, client hub, and next round of strategic hypotheses.

Results from the system.

1 / 6

Supplements

$30K+

daily ad spend

From $6K/day to $30K+/day profitable ad spend

Every push past the brand's daily budget broke profitability, and every concept still ran through the founder's head. We took over the strategy and testing system, built a repeatable creative pipeline, and helped the brand scale profitably from $6K to more than $30K a day in ad spend. One ad has now spent more than $310K, while another has spent more than $170K.

One ad spent $310K+Another ad spent $170K+

Health

$25K+

daily ad spend

From $10K/day to $25K+/day profitable ad spend

Winners existed, but nothing about them compounded into the next test. We rebuilt the account around a repeatable system for research, concepting, and iteration, helping the brand scale profitably from $10K to more than $25K a day in ad spend. Revenue more than doubled, one ad spent $595K on its own, and our ads carried more than $2.25M in total spend.

One ad spent $595K$2.25M+ spent across our ads

Scalp Care

$15K+

daily ad spend

From $3K/day to $15K+/day ad spend

Creative production was inconsistent: the founder made ads when he had time, while a performance-based agency failed to maintain a reliable pipeline or produce consistent winners. We took over strategy and production, built a repeatable testing system, and helped the brand increase daily Meta ad spend from $3K to $15K+.

Skincare

2X

revenue

From fast-fatiguing ads to 2X revenue

Every new winner faded faster than the last, and pushing more volume only made the problem worse. We rebuilt the account around researched concepts instead of a spray of disconnected variations. Revenue doubled, and one UGC ad went on to spend more than $109K profitably on its own.

One UGC ad spent $109K+

Info

5X

revenue

From rising acquisition costs to 5X revenue

Scaling only raised acquisition costs because the ads were too surface-level in their messaging to connect with what buyers actually believed and wanted. We went deep on the avatar research and rebuilt the messaging around the desires driving the purchase. Revenue grew fivefold while CAC decreased by 31.7%.

CAC decreased 31.7%

Tech

2.4X

revenue

From unprofitable paid acquisition to 2.4X revenue

Paid advertising couldn't maintain a profitable CAC, so growth depended on influencer channels the brand didn't control. We built a repeatable paid engine around researched concepts. Revenue grew 2.4X with a lower CAC, and one UGC ad spent more than $91K on its own.

One UGC ad spent $91K+

Creative Portfolio

Selected creative examples. Active client winners stay private.

What our partners say about us.

1 / 6

“
We worked with Monarch Ads to scale our creative volume, and the experience was genuinely top-tier. The ads they delivered felt natural, authentic, and perfectly aligned with our brand voice. The team was sharp, responsive, and fast throughout. If you're looking for a creative partner who actually understands performance and doesn't just pump out templated videos, book a call with Rizq. These guys get it.
Benjamin Tan

Benjamin Tan

Partner | 8 Figure Baby Brand

“
Honestly, before working with Monarch Ads, we were struggling to find any ads that truly performed. Within just the first month, they came up with a concept that literally doubled our sales. The team is incredibly responsive, easy to work with, and you can tell they really know their craft. I genuinely appreciated how smooth the whole process was, and I'd recommend them without hesitation.
Lucas Merdy

Lucas Merdy

Founder | Skincare Brand

“
It's been difficult finding a partner that does creatives and paid ads as well as Monarch Ads. Our ad creatives have always been on point! Will 100% recommend them if you're serious about scaling your brand.
Dante Timpano

Dante Timpano

Co-Founder | 8 Figure Brand

“
The creatives they produce are outstanding. They have a pretty high success rate. Rizq and his team takes a super deep dive approach in the research phase. And then after that it's easier to craft a winning script.
Marin Istvanic

Marin Istvanic

Head of Performance | Inspire Digital

“
They are so tight knit, the process is so, so smooth. The creatives they produce are ridiculously good, and really well done. They're very data driven, so they use the data that exists or the data from the back of the creatives to make decisions as to what to put next into the pipeline.
Nick Smith

Nick Smith

Co-Founder | 8 Figure Sports Brand

“
Working with Monarch Ads has been refreshing compared to working with other agencies. Because of their clear communication and honesty, I was always aware of their campaign strategy and performance.
Craig Romero

Craig Romero

CEO | Skincare Brand

Rizq, founder of Monarch Ads

A word from our founder

Before I started Monarch Ads, I oversaw paid marketing operations inside a nine-figure brand doing $10M to $15M a month. Since then, I've worked across more than 50 DTC accounts, helping them scale.

You will never be handed off to a B-team learning on your budget. Every Monarch account runs on the same system, with the same senior team, held to the standard I built the company on.

I care about the wins, but I care just as much about what it feels like to work with us. Straight answers when something isn't working, communication you never have to chase, and a partner who treats your money like his own. That's what I'd want, so that's how we run.

– Rizq

Founder, Monarch Ads

Monarch Ads vs. a typical creative agency.

Monarch AdsTypical creative agency
How we work with your teamAn extension of your teamOften operates as a separate vendor in its own silo
Scalable win rate3 to 5% of tests0 to 2%, mostly luck
New concept cadenceEvery weekEvery 2 to 4 weeks
Performance analysisEvery ad, every weekMonthly reporting
When a winner fatiguesNext ranked concepts readyRestart the ideation cycle
Who does the workSenior specialists, hands-on throughoutOften delegated after strategy
Account intelligenceLiving playbook and client hubSpread across reports and decks

Your Brand Is Probably Sitting On 200–500% More Revenue Right Now

Let's unlock it.

On This Call, We'll:

  • Identify your biggest bottleneck(s) limiting profitable scale
  • Map out the highest-leverage creative and funnel tests to run next
  • Show you what a scalable Meta ads system could look like for your brand
Benjamin TanDante TimpanoCraig RomeroNick SmithMarin Istvanic
Trusted by 50+ DTC brands
Book Creative Scaling Call

Questions you probably have.

Do you guarantee results?

No. Nobody can promise a winner before it has been tested. What we commit to is the process we can control: deep research, prioritised hypotheses, weekly concept development, senior specialists doing the work, rigorous performance analysis, and clear communication about what is and is not working.

What do you actually do, concretely?

We run the creative system end to end: market and avatar research, hypothesis development, concept prioritisation, hooks, scripts and briefs, production, performance analysis, and iteration. Where needed, we can also take on landing pages, Meta ads management, and offer testing so the rest of the funnel does not limit the creative.

How fast do we see something?

We start with market, avatar, and account research, then turn the strongest opportunities into prioritised hypotheses and concepts. The first concepts typically begin moving into production within the first one to two weeks, followed by new concepts every week. Exact launch timing depends on approvals and production.

What results can I expect in the first 90 days?

In the first 90 days, expect the full system to be in motion: market and avatar research completed, hypotheses turned into prioritised concepts, new creative launched consistently, and every result feeding the next round of tests. Some brands find scalable winners within that window, while others require more testing cycles. The timing and magnitude depend on your offer, economics, existing account data, approval speed, and media execution, so we do not promise a revenue multiple or fixed timeline. What we do promise is a disciplined system designed to improve the odds of finding ads that can carry meaningful spend.

What's the time commitment on our end?

A kickoff form and one call to start, then a weekly sync (a live call or a Loom, whichever you prefer) and fast feedback when concepts and creatives come to you for approval. Your team keeps running the business; ours runs the system.

What if we've worked with an agency before and it didn't work?

That is where many of our clients started. The difference is not simply more creative volume. Senior specialists remain hands-on throughout, every test has a documented reason behind it, and every result changes what happens next. You will always know what we are testing, why we are testing it, what we learned, and how that learning affects the next round.

Who is this not for?

Brands spending under $100k a month on Meta, brands still searching for product-market fit, and teams that want a vendor to ship volume rather than a partner in the account. We'd rather tell you that on the call than waste your quarter.